Barack Obama: Infomercial Star?

Barack Obama is taking his message to the TV airwaves in a big way. The Obama campaign is buying a 30-minute slot on as many as three major networks on October 29, six days before the Presidential election. The programs, which will air in prime time (8:00-8:30 Eastern), give Obama an extended forum to inform votes of his position on various issues. A decision as important as on which candidate to vote for President requires more information and elaboration than can be provided in a 30-second commercial or an orchestrated debate.

These "infomercials" will allow Obama to look into the camera and talk to Americans without questions from journalists or over the frenzy created by enthusiastic crowds. The TV buy is typical of the remarkable marketing communications strategy used by the Obama campaign that has utilized mobile media, blogs, and yes, even traditional mass media.

Link: Response This Week - "Obama Buys Half-Hour of Prime-Time Broadcast"