Mobile Search Advertising: Hope or Hype?

A recently released report by ABI Research indicates that search advertising expenditures for mobile devices will reach $5 billion by 2013. The promise of mobile search advertising offers marketers a great opportunity to reach consumers where they are... literally! The value added benefit of mobile search to provide information wherever one is makes the possibilities for using search advertising seemingly endless.

There is only one catch to this prediction being realized: consumers have to embrace this new approach for engaging in information search. Technologies are evolving to make mobile search advertising possible. Now, it is up to us as consumers to adapt our behavior and utilize our phones and wireless devices for search purposes. The need to change behavior, coupled with users having adequate hardware to have a positive experience using mobile search, will be major influences on whether the prediction of the takeoff of mobile search advertising is realized. Link

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